AI Insights · Timothy · June 2022
Top 5 Beauty Retail Apps in Latin America Q2 2022
Explore the performance of the top 5 beauty retail applications on a unified platform in Latin America during the second quarter of 2022, with insights on downloads and active user trends.
In the second quarter of 2022, the top 5 beauty retail applications in Latin America showcased varied performance in terms of weekly downloads and active users. Here's a closer look at their metrics, based on data from Sensor Tower.
SEPHORA: Maquiagem e Perfumes saw a consistent increase in weekly downloads, starting from approximately 7.8K in late March and reaching around 13.2K by the end of June. Weekly active users also demonstrated a positive trend, growing from around 59.9K to nearly 89.9K over the same period.
Perfumerías DRUNI experienced relatively modest download numbers, fluctuating between 198 and 396 weekly downloads. However, the app's weekly active users showed a gradual increase, rising from 734 to 1.07K throughout the quarter.
IPSY: Personalized Beauty maintained a steady download rate, with weekly downloads ranging from 113 to 250. Weekly active users remained stable, averaging around 2.7K, with a slight peak at 2.99K by the end of June.
BEAUTY BAY had a varying download pattern, with numbers oscillating between 34 and 116 weekly downloads. Despite the fluctuations in downloads, the app's weekly active users remained relatively stable, averaging around 1.8K.
Ulta Beauty: Makeup & Skincare displayed a modest performance in downloads, peaking at 156 in early May. The active user base remained consistent throughout the quarter, averaging around 248.
For more detailed insights and data, visit Sensor Tower.
